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Rainbows Launches Charity Shops

Media Call

What: Rainbows Charity Shops

Date: Tuesday, July 17 2012 (Grand Opening)

Time: 10:30AM

Location: Rainbows Charity Shop, 35 Sherrard Street, Melton Mowbray, Leicestershire, LE13 1XH

Interview Opportunities:

o Cheryl Hudson, store manager
o 21-year-old Rainbows user, James Everitt
o Rainbows’ chief executive, Geoff Ellis
o Karen Bilsby, head of retail at Rainbows


On Tuesday, July 17 Rainbows Hospice for Children and Young People will be coming to the Melton Mowbray High Street and throwing open the doors of the very first charity shop in its new retail initiative. The Melton shop will be one of three shops that will be opening this year.

Rainbows will be launching its retail offer to the delight of staff, volunteers and the local families, children and young people that use the hospice, including 21-year-old James Everett - who will be the first through the doors on Tuesday to donate some ‘pre-loved’ clothes.

The new shop is located on Sherrard Street in Melton Mowbray, and will help the Loughborough-based charity continue its incredible work in supporting life-limited children in the region through the sale of clothes, books, children’s toys, CDs, DVDs and Rainbows’ own merchandise. In addition, the new shop will serve as an information point on the services that Rainbows offers.

As well as James - who recently turned 21 - the mayor of Melton Mowbray will attend the opening occasion, along with Rainbows’ mascot ‘Bow Bear’ and street entertainers.

Speaking ahead of Tuesday’s opening, Cheryl Hudson - the new Rainbows shop manager - said: “With the surge in popularity in charity shopping, we are so looking forward opening in Melton Mowbray and are thankful to all those that have rallied round and donated stock to the shop so far.

“Every item purchased or donated will go towards making a difference to the families, children and young people that Rainbows supports each and every day and we hope to turn these rags into riches for an extremely worthy cause.”

Rainbows’ second shop will open in Blaby during August, followed by a third in Matlock, Derbyshire, in September, with plans to roll out the stores across the east midlands from 2013.

For further information on Rainbows, please visit or contact the hospice on 01509 638 000.
For further information and photography or to attend the Media Launch, please contact Hayley Longdin or Caroline Spence at Grayling on 0121 265 2760 or email

About Rainbows Hospice for Children & Young People
Rainbows Hospice for Children and Young People covers the whole of the East Midlands, although it is based in Loughborough, Leicestershire.

It was founded by Gail and Harry Moore, whose daughter, Laura, had died of Leukaemia in 1989. Laura's favourite thing in the world was a rainbow.

Since its official opening in April 1995 by HRH Prince of Wales, hundreds of life-limited children, young people, their families, siblings, relatives and friends from across the East Midlands have used the hospice.

It’s every parent’s worst nightmare to be told their child will die before them. But for an estimated 20,000 families across the UK, this is a reality. Some of these children will die when they’re very young, others will deteriorate slowly over a number of years.

In most cases, full-time care falls to the parents – 24 hours a day, seven days a week. Not surprisingly the whole family is under huge emotional, physical and financial strain.

Rainbows helps children and families in these situations with the emotional and physical challenges they face, helping them to make the most of a short life.