Corporate Partnerships
A partnership with Rainbows is a powerful way to support local children and families, while doing something meaningful for your team, your brand and your community. From charity of the year schemes to long-term partnerships and cause-related marketing, we’ll help you find the right way to work together.
Working in partnership to brighten short lives
If your organisation cares about local children and families as much as we do, we’ll build a partnership that delivers real impact and real return for your team and your brand. Just 15% of our funding comes from the government, so the support of businesses like yours makes a lasting difference to the care we can provide.
Long term partnerships
A long-term partnership is a chance to really get to know Rainbows, to see the difference your support makes and to grow alongside us as we reach more families. It also gives us something invaluable, a dependable source of income that lets us plan ahead with confidence. For your business, it’s a meaningful, lasting legacy and a story worth telling.
Charity of the year
If your company runs a charity of the year scheme, we’d love to be considered. We’ll work with you throughout the year to make the most of the partnership and get your whole team involved, with volunteering opportunities at the hospice, out in the community and in our shops, plus plenty of ways to keep staff motivated and proud of what they’re achieving together.
We are so proud to be a longstanding supporter of Rainbows. Over the past 20 years we have raised over £266,000 for their incredible work, and our charity golf day has become a staple in the diary that we all look forward to.
Nick Murray, Sales Director at Guardsman
Cause-related marketing and customer top ups
Cause-related marketing is a strategic collaboration between charities and businesses. It allows you to support Rainbows through your day-to-day business. Consumers are more likely to choose a product linked to a good cause, so it’s good for your customers, good for Rainbows and good for business.
It works by donating a percentage or a set amount from the sales of a product or service, and telling your customers all about it. We’ll help you set it up and shout about your support too.
Another approach is to invite customers to top up their bill or add a small donation when purchasing an item. It’s amazing how quickly those small gifts add up.
Riviera Travel
One of our longest-standing cause related marketing partnerships is with tour and river cruise specialist Riviera Travel. When booking, holidaymakers simply mention Rainbows, and we receive 10% of the total holiday cost. It’s raised over £25,000 since 2012.
Roseacre Pubs
Roseacre Pub Company has supported Rainbows for several years, raising an incredible £60,000 by various fundraising initiatives, including donating £1 from every sale of the Rainbows dish on their seasonal menus.
What we’ll provide
Whatever shape our partnership takes, you can count on us for:
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- A dedicated contact to support you throughout the partnership and help generate ideas
- A calendar of events and challenges to get involved in, from the London Marathon to our own events
- Fundraising materials, from posters and banners to collection tins, and even a visit from our mascot Bow Bear
- Team-building and volunteering opportunities to bring your staff together around a shared goal
- Engagement opportunities with your staff, such as lunch and learns, so they can feel closer to Rainbows
- PR support to raise your profile as a responsible business
- Tailored support to meet your business and social responsibility goals
Let’s build a partnership that works for everyone
Whatever your size, sector or goals, we’d love to talk about how your business can support Rainbows. Get in touch with our corporate team and we’ll help you find the right way to partner with us.