Cause Related Marketing
It’s a proven fact that consumers are more likely to buy products associated with good causes. The same consumers will also think positively of a company that is helping to make the world a better place – so Cause Related marketing can be a great tool that benefits both the charity and the company involved.
Displaying our logos together on a product or specific service can have great PR benefits for both brands, as well as the financial success that results from any sales.
We’ve put a few examples of some of our CRM partners below – please get in touch if your business would like to join them.
One of our oldest CRM partnerships is with tour and river cruise specialist Riviera Travel in Burton-on-Trent. When booking with them, holidaymakers just need to mention “Rainbows” and we’ll receive 10% of the holiday total cost. This has raised over £15,000 since 2012!
Charnwood Brewery - Rainbow Fox
Since Christmas 2016, Charnwood Brewery in Loughborough have been supporting us with a bespoke recipe beer, “Rainbow Fox” which features a co-branded label and is also available in co-branded gift boxes, which has more information about the brewery and Rainbows printed on the back. The beer has been to a number of local pubs and clubs, while also being available in bottles through the brewery and several other outlets. We split the profits from every sale with Charnwood Brewery – which is working out roughly at £1,000 every time they brew the beer!
Our local branch of lawn treatment specialists Green Thumb in Leicester have an offer where for every new customer signed up they will donate £10 to Rainbows. By co-branding their vans, this partnership is seen on the roads all around Leicestershire. Over 12 months this has raised over £1,800 for the hospice and hundreds of new customers for Green Thumb.