Affinity marketing has been around since the 1990’s when credit card companies partnered with charities to provide consumers with a charity branded credit card.

Affinity partnerships mean that Rainbows benefit from increased brand loyalty and brand awareness and a boost to revenues; typically through a fixed commission for each sales transaction.   As the provider of the service you will benefit from increased revenue generated by more customer relationships as well as adding value by generating new income and building upon existing customer relationships.

A great example of affinity marketing is the way we work with Derbyshire Building Society. The society offers an Affinity Savings Account for Rainbows – for every £100 an account holder saves £1 is donated to Rainbows and The Ellen MacArthur Trust 50/50. www.thederbyshire.co.uk/savings/affinityaccounts

This kind of marketing brings people together through a common interest, in this case, Rainbows. The consumer’s affinity with Rainbows generates sales for you and funds for us.

Get in touch

Please contact Kate Golding on 01509 638008        kate.golding@rainbows.co.uk

 

 

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Contact

Kate Golding Corporate Fundraiser 01509 638008
Email