Affinity marketing
Kate Golding
Corporate Fundraiser
Contact Kate: 01509 638 009
Kate.golding@rainbows.co.uk
Order items for your event
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Get some inspiration from our A-Z list of fundraising ideas
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Tell us what you have done
Affinity marketing
A great example of affinity marketing is the way we work with Derbyshire Building Society. The society offers an Affinity Savings Account for Rainbows – for every £100 an account holder saves £1 is donated to Rainbows and The Ellen MacArthur Trust 50/50.Visit www.thederbyshire.co.uk/savings/affinityaccounts
This kind of marketing brings people together through a common interest – in this case, Rainbows. The consumer’s affinity with Rainbows generates sales for you and funds for us.
Examples include:
- For every product you buy, we’ll donate £x to Rainbows.
- Take our gold service and Rainbows will receive a free Playstation game.
